This blue S with the creamy-coloured D, is the final colour scheme, the client wanted to go with. The company's website will have this dark, grey-black-ish background, so the contrast with the two letters is more evident on this darker background.
We also chose a slightly bit thicker font from the Helvetica family to make the "Firenze" more legible, since the logo will be stamped on a leather strap in a very small size. Also, I have re-positioned the "Firenze" as requested by the client.
Updated version of the DS Firenze logo. In the end we decided to go with the version that has sharp corners instead of rounded ones.
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DS Firenze
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DS Firenze

Redesign of an existing logo. DS Firenze is a manufacturor of genuine leather straps, based in Florence, Italy. In 2015, I will be collaborating Read More

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